- We created the Comunicación Total® Model. A methodology that provides a comprehensive and complete view of communications.
The Comunicación Total® Model contributes to the development and execution of successful communication strategies because it:
- Ensures strategic consistency and effective implementation
- Differentiates and hierarchizes messages for each audience
- Determines an effective mix of media and tools
- The Comunicación Total® Model outlines the fundamental process and the strategic platform that encompasses all necessary levels of communication to create a positive impact for our clients’ audiences.