Organizational communication is the practice geared toward those audiences that are generally known as “internal”, although their scope is not limited to people on a company payroll, institutions or government agencies; rather, based on certain objectives, they may include their families, other members of their communities, people aspiring to becoming part of the organization, clients and suppliers, shareholders, competitors, authorities, and more.
Communications activities with internal audiences will inevitably have a marked effect on the way that leadership in organizations is understood and exercised.
SERVICESThe vast majority of plans, programs and actions that fall under the filed of organizational communication comply, to a degree, with these three functions:
COORDINATIONPrimarily geared toward ensuring that the flow of information and communication links that make it possible to operate an organization are up running smoothly, with the necessary quality and efficiency. This will affect interdepartmental relations and the exchanges that take place between different teams to attain the organization’s objectives.
INTEGRATIONThe spotlight is on the need to ensure that each individual knows and understands what is expected of him or her as a member of the organization, on performance in keeping with the values and spirit of the organization, and on an individual’s sense of accomplishment, company pride and belonging. Some examples of the activities aligned with this function are the welcome processes for new personnel and campaigns to strengthen company culture, among many others.
PROMOTING CHANGEA service applied for those cases where attention focuses on processes for change involving people and entire teams, where there is a need for information, motivation and feedback, in addition to a series of communications resources that are imperative to the appropriate management of change. Some examples of activities related to this function are mergers and acquisitions, changes and adjustments in personnel, launch of new products and services, and structural changes.